By the Shoals, for the Shoals.

OurShoals is the go-to resource for what’s new and happening in the four towns and nine townships of the Shoals, a hidden-gem region along the Tennessee River in North Alabama that's becoming more and more discovered each day. As the remote workforce continues to grow, we aim to show that small-town living has never been better.

Our mission is to inform decisions for remote workers considering or in the process of moving to the Shoals, as well as locals who love to experience all the area has to offer. We bring you all that's new, hip and worth covering in Lauderdale and Colbert counties, including Florence, Muscle Shoals, Sheffield and Tuscumbia, plus Anderson, Cherokee, Killen, Lexington, Littleville, Rogersville, St. Florian and Waterloo.

We serve to drive population growth to the Shoals, thereby driving economic growth for existing businesses as well as fostering new ones. We do this by building content, partnerships and community. See more about who's behind OurShoals below.

Kelsey Ogletree
Editorial Director

An experienced writer and editor specializing in travel and culinary, Kelsey grew up in a small town in Montana. Her work appears in Wall Street Journal, AARP The Magazine, Food & Wine, Travel + Leisure, and many other publications.

Having relocated to the Shoals from Chicago in 2020, she's passionate about covering this dynamic region and sharing the stories of the people here with the world.

Kelsey's idea of a perfect day in the Shoals: A workout at Grit Fitness, an afternoon on a pontoon on the Tennessee River and wine on the patio at The Carriage.

Derrick Ogletree
Vice President, Partnerships

A native of the Shoals, Derrick Ogletree graduated from Muscle Shoals High School and earned a degree in finance from the University of Alabama. He spent the past 11 years in Chicago and Atlanta working for Nasdaq, SunTrust Bank and Harbor Capital Advisors.

Derrick and his wife relocated to the Shoals in 2020 and are excited about the growth and opportunities in this beautiful area of Alabama.

His idea of a perfect day in the Shoals: a round of golf at Cypress Lakes, a burger at Stagg Grocery and a stroll through downtown Florence.


Frequently Asked Questions

How can I stay in the loop about new stories for OurShoals?

Great question! We love to keep in touch. Be sure to follow us on Instagram and Facebook, and sign up for our forthcoming newsletter by adding your email address here.

Is there a print edition of OurShoals?

Right now, we're digital first and online only. We know this is the most efficient and quickest way to get you the information you need. We hope to launch a special-edition print version of OurShoals in the future, though!

How can I suggest a story idea for OurShoals?

We love hearing from our readers and always welcome ideas for people, places, events and things around the Shoals we should be covering. Please send a note to to share your idea (be sure to introduce yourself, too!).

How can I become a partner? 

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